Whoopco story
"Middle East" Collection
A collection whose designs are inspired by the visual codes of the Middle East:geometric patterns, architectural references, and iconography of the region reinterpreted in a contemporary design, with a strong attention to detail and the consistency of the brand's universe.
First Launch
Launch of the first Whoopco collection.
A range designed to combine performance and design, with a strong focus on detail and consistency across the brand universe.
Product Development
Refining the designs through an ongoing adjustment phase: improving finishes,optimising the fit at the wrist, andvalidating technical choicesto ensure aconsistent experiencein everyday use.
Prototyping
Development of the first prototypes, with in-depth work on materials, durability and comfort.
Several iterations are required to strike the right balance between support, durability and aesthetics
Founding
Marie and Jules , two complementary figures – one from the world of artistic direction and the other from e-commerce founded Whoopco with a shared ambition.
From the very beginning, they laid the foundations for the brand: a strong visual identity, a clear positioning and a commitment to offering WHOOP-compatible wristbands that combine performance, comfort and a genuine aesthetic appeal.
A band designed to fit every wrist, every lifestyle. Comfort, quality and design, without compromise. Each piece is built to last created for those who want more than just an accessory, and wear it like they mean it.
Behind every band, months of research. Testing, adjusting, starting over — until the material was right. A premium nylon, selected for its texture, its durability and the precision it gives to every print. Nothing left to chance.
A band designed to fit every wrist, every lifestyle. Comfort, quality and design, without compromise. Each piece is built to last created for those who want more than just an accessory, and wear it like they mean it.
Behind every band, months of research. Testing, adjusting, starting over — until the material was right. A premium nylon, selected for its texture, its durability and the precision it gives to every print. Nothing left to chance.
